Latin America is one of the world's fastest growing markets.
Out Now is pleased to announce the launch of its Latin American initiative - with the world's first LGBT market research study in the region - part of the 2010 Out Now Global LGBT Study .
2010 Out Now Global LGBT Study - Latin America
The first ever GLBT market study is coming to Latin America.
FOR IMMEDIATE RELEASE -- (Buenos Aires/London) -- From January
2010, Out Now will undertake the first ever comprehensive research
analysis of gay and lesbian consumers in the country.
Research will be undertaken online and a sample drawn widely from amongst gays and lesbians - as well as bisexual and transgender (GLBT / LGBT) people across seven countries in Latin America: Argentina, Brazil, Chile, Ecuador, Mexico, Peru and Uruguay.
Questions will cover a diverse range of consumer, lifestyle, social, workplace and political issues.
According to Ian Johnson, CEO of Out Now, the research is a major step for the region's GLBT communities: "In the past gays and lesbians have often been ignored by governments, organizations and companies. With this new research we will begin to be able to understand the many lifestyle, social and economic factors affecting the daily lives of this significant group of people in Latin America. As has been the case in other regions, we expect better information will lead to better work, social and lifestyle outcomes for LGBT people as a result of this new research."
More details will be announced next week on Wednesday October 28, 2009 at a press conference in Buenos Aires at the Axel Hotel.
The new research has the support of various corporate and community sponsors including Delta Air Lines and IGLTA (International Gay and Lesbian Travel Association).
Ian Johnson is the founder of Out Now, and for almost two decades has been recognized by companies around the world for his leading role in developing gay and lesbian consumer markets and researching many lifestyle and social aspects of gay and lesbian community lives. Clients include Citibank, Barclays, Lufthansa, Delta, Toyota and IBM.
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