LGBT Market - Zurich


In 1998 we developed advertising creative for this insurance and investments products company.

This resulted from analysis of existing quantitative data, an original telephone survey commissioned by Zurich, as well as our considerable expertise in creating advertising designed especially to communicate with gays and lesbians.

The client wrote of our work:

"(You are) the only company Zurich has encountered to have superior knowledge of the gay and lesbian market… (You) added the most value in being able to see a campaign through from concept to completion, to ensure that this market is marketed to most effectively… The (advertising) creative presented was innovative, whilst being appropriate for a large corporation… Working with you felt like a true strategic partnership."

… Natasha O'Sullivan, Campaign Manager, Zurich

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