LGBT Market - Telstra


This company is Australia's largest telephone company.

In 2000 we provided them with strategic advice regarding expansion of their business in the gay market. They relied upon our strategic consulting, research, advertising, training and communications advice.

This company became much more strongly positioned in the gay market as a result of our work, and, following our advice successfully repositioned their brand and reversed several incorrect strategies they had previously adopted in the gay market.

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