LGBT Market - Merck, Sharp & Dohme MSD

Merck Sharp & Dohme

We have worked for this company since 1997 in several areas including hair loss prevention for gay men and anti-HIV initiatives in the gay market. In 1999 we developed and launched an audio CD for the company that provided gay men with information regarding nutrition and keeping healthy when living with HIV.

There has been a great deal of work we have undertaken for Merck over a number of years including advertising copywriting, development and delivery, liaison with gay media, public relations, product launches, sales promotion and online marketing strategies.

The company continues to rely on our services to ensure that it achieves the best possible results in the gay market.

Return to case studies

Return to home page