The total value of the lesbian, gay, bisexual and transgender (LGBT) tourism market spend continues to grow year on year. Yet many travel industry providers struggle to understand what they need to do to capture their share of this growing market opportunity.
Here is the link to the presentation slides for the Out Now Global LGBT Marketing Masterclass at WTM 2011 - and these are the presentation slides on Brazil presented by Mr Marco Lomanto of EMBRATUR.
In this 90 minute Masterclass presented by LGBT marketing specialists Out Now Global, you will learn what you need to know to better position your business to capture the attention - and the spending - of this significant consumer group. You will benefit from the release of the latest global tourism data from LGBT2020 - the world's largest gay tourism research study covering more than 20 countries - including specific case study presentations on two high growth regions: Brazil and India. Joining Ian Johnson, CEO of Out Now, will be industry-leading marketing professionals - including Urs Eberhard, Executive Vice President of Switzerland Tourism who will discuss the importance of product relevance and staff training to the gay marketing mix.
Anders Lindstrom, PR Director of SAS Scandinavian Airlines will provide strategic insights into how the airline built the most successful LGBT social media marketing campaign ever; and Stina Bengtsson of Stockholm Visitors Board will provide a detailed overview of how Stockholm crafted a best-in-class social media strategy, specifically for the valuable lesbian market. Marco Lomanto, Director - Products & Destination Department, EMBRATUR - Brazilian Tourism Board will outline Brazil's marketing activities to attract additional LGBT tourism.