How gay is Eurovision


Just How Gay Is Eurovision?
- New Study: Global homo-league table of Eurovision's most ardent gay fans released.
- Ireland tops the gay leader-board.

LONDON, UK (OUTNOW) -- MAY 8, 2011 -- A new research study called LGBT2020 from Out Now - the global gay and lesbian marketing and research company - reveals for the first time the gay impact of Eurovision in 19 diverse countries, spread right across the world.

The most ardent gay supporters of Eurovision hail from Ireland - where a much higher proportion of gays and lesbians than in any other country say they always tune in to catch the Eurovision Song Contest.

Thanks to this latest research from Out Now Global, we now know which countries give a big gay 'douze points' to Eurovision, and which gay communities look set to stay firmly in the 'null points' camp - when Eurovision kicks off on 10 May 2011.

With comparative data-sets from 19 countries, the 'Out Now Global LGBT2020 Study' gives the first researched insight as to the support for the competitively camp Eurovision Song Contest from amongst lesbian, gay, bisexual and transgender (LGBT) communities right around the globe.

The research shows a few upsets: LGBT people in Japan for example are more than twice as likely to watch than LGBT people from five times winner France!

Despite a recent run of bad form for the UK in the contest - including a score of zero in 2003 - support remains high for the competition with over 1 in 5 LGBT Brits saying that they will watch this year's event.

Australia also makes a surprise non-EU entry into the Top Ten - in at number 6, with 14% of the LGBT population Down Under rating Eurovision as 'must-see' TV.

Top of the gay Eurovision league though is also the competition's most prolific winner - Ireland, who have won an impressive 7 times - with an astonishing 24% of the LGBT community saying they will tune in next weekend to watch the event.

"There have long been inferences that gays and lesbians share an affinity with the camp pastiche that is the Eurovision Song Contest," says Ian Johnson, CEO of Out Now. "Now, with the release of this LGBT2020 research we now know to what extent local gay and lesbian communities feel an affinity with Eurovision. Interestingly, some countries not traditionally connected to Eurovision - such as Japan and Australia - have LGBT communities that are ardent supporters of this event."

From humble beginnings in 1956, with just seven countries competing, the Eurovision Song Contest has now grown into the largest celebration of camp and kitsch on the planet! This year the German city of Düsseldorf will be hosting the event, and the entries from 43 countries will battle it out for the prestigious title of Eurovision champion.

Those familiar with Eurovision know that it has been responsible for songs that really do range from the sublime - to the ridiculous. But of course it isn't just the music that makes this contest so entertaining and popular with a global audience of up to 600 million people.

Tactical voting, outrageous costumes, bizarre behaviour, regional cliques and pithy commentary have all made Eurovision a must-see event for many LGBT communities from right across the world - and now we know just which nations are home to the biggest gay fans of the campest show on Earth.

A full list of the Eurovision results from the survey are listed below.

For full reports from the LGBT2020 Study contact Out Now


The 'Out Now Global LGBT2020 Study' is a ten year program of research and is the world's most comprehensive LGBT research project.

In 2011 the study is sampling gays, lesbians, bisexuals and transgender people in 10 languages from 25 countries on 6 continents on many aspects of their lives. From LGBT travel and tourism patterns, lifestyle habits, consumer expenditure, incomes, spending, harassment, discrimination, employment and entertainment preferences - the LGBT2020 project is a groundbreaking project from Out Now.

In 2010 almost 40,000 respondents from around the world participated in the LGBT2020 study.

More information is available at and

Country % of LGBT respondents who watch Eurovision
Argentina 3%
Australia 14%
Austria 21%
Brazil 3%
Canada 4%
Chile 1%
Germany 19%
Ecuador 4%
Eire - Ireland 24%
España - Spain 15%
France 5%
Japan 12%
Mexico 4%
Netherlands 13%
Peru 5%
Poland 12%
UK 21%
USA 2%
Uruguay 5%


Out Now is a global LGBT marketing agency that has for two decades been relied upon by the world's leading organisations to better understand the lives and concerns of lesbian, gay, bisexual and transgender people. Clients include IBM, Toyota, Lufthansa, Qantas, German National Tourist Office, Barclays Bank, National Australia Bank, Lloyds TSB Banking Group and Citibank.

Ian Johnson, CEO, Out Now Global
UK: +44-(0)20-8123 5288
US: +1-310-878 4878
Australia: +61-(0)2-8003 5253

Eurovision has launched the careers (and of course sunk a few too) of some of the most successful pop acts of all time. The most famous of course being ABBA, who were catapulted to fame, and fortune, in 1974 as Sweden's entry with their song "Waterloo". ABBA's career spanned a decade from 1972 to '82 when they sold more than 375 million albums world-wide.

Another artist who used Eurovision as a platform for world-wide success was French Canadian singer, Céline Dion, Switzerland's winning entry in 1988 with the song "Ne partez pas sans moi".

Some more memorable acts from Eurovision past include - ("Poupée de cire, poupée de son", Luxembourg 1965), Dana ("All Kinds of Everything", Ireland 1970), Vicky Leandros ("Après toi", Luxembourg 1972), Brotherhood of Man ("Save Your Kisses for Me", United Kingdom 1976), Marie Myriam ("L'oiseau et l'enfant", France 1977), Johnny Logan (who won twice for Ireland; with "What's Another Year?" in 1980, and "Hold Me Now" in 1987), Bucks Fizz ("Making Your Mind Up", United Kingdom 1981), Nicole ("Ein Bißchen Frieden", Germany 1982), and Herreys ("Diggi-Loo Diggi-Ley", Sweden 1984).

The Eurovision Song Contest also launched into the global spotlight Israel's Dana International - one of the most famous transexual celebrities in the world. Her winning entry 'Diva' was performed at the 1998 competition, hosted at the Birmingham Indoor Arena in the UK. Being the first openly transexual contestant ever to perform in the contest she received much media attention and won in the year that featured mass tele-voting for the very first time.