We are a team of specialised marketers with high levels of expertise in understanding
gay and lesbian customers.

Established as Significant Others in Australia in 1993, we help companies achieve better results in the gay and lesbian market. In 2001 the firm opened its first European office - Out Now Consulting - in Amsterdam
servicing clients in Britain and Europe .

Our work in this highly specialised area for more than a decade means that we are now the world's most experienced specialists in marketing to lesbian and gay customers.

We believe that there is no such thing as a "typical" gay or lesbian person. Diversity is the key to understanding this market. 'Homosexual' does not equate with 'homogenous'.

We maintain at all times the highest standards of professionalism, ethics and respect in all our
operations and dealings with the lesbian and gay communities.

Click here to receive a complimentary copy of our report
'Understanding how to market to gay and lesbian customers'

Our founder Ian Johnson, Principal Consultant of Out Now and Significant Others Consulting, has more than a decade of experience in creating leading-edge gay and lesbian marketing strategies.

After graduating from the University of New South Wales, Sydney, Australia in 1988 with degrees in Law (LLB) and Commerce (B.Comm (marketing)) Ian Johnson worked with Citibank and two leading law firms in Australia. Following the delivery of successful outcomes for project-based marketing clients, Ian established Significant Others in Sydney in 1993.

Ian Johnson has established an unrivalled level of experience in developing effective gay and lesbian marketing approaches that work.

His experience sees him in high demand for client consultation and speaking engagements.

Contact Ian Johnson through our European office by:

• email: outnow@attglobal.net
• telephone: +31-(0)613 252 316

And through our Australian office by:

• email significantothers@attglobal.net
• telephone: + 61-(0)2-8230 4299