More than ever before, gay and lesbian consumers expect brands' products to deliver on the promises made in gay market advertising.
Gay travel is not consumed at the point of seeing gay advertising or purchasing a holiday.
Travel is only experienced at the point of consumption.
Whether or not lesbian and gay consumers return - and send their friends - depends upon the individual customer service they experience from their travel agent, the staff working in the hotels they stay with, and at the attractions they visit when on vacation.
Only one product ensures that staff working in the travel industry have the skills they need to deliver what industry experts call the 'world's best' standards of gay customr service.
GayComfort is an innovative training, marketing and accreditation program that trains staff - and empowers consumers to 'know before they go' which travel industry suppliers can really walk the talk.
Download this pdf on GayComfort - to discover how this program can add to your gay and lesbian tourism revenues.
It is not enough anymore just to say an establishment is "gay-friendly". The consumer wants more.
They seek the reassurance that your staff understand their gay travel concerns and how to meet them.
GayComfort is not about treating your lesbian and gay customers different to other customers. It is about letting gay customers experience what most travelers take for granted. The ability to relax and be themselves on vacation.
With training delivered online, and exclusive member benefits like media discounts with GayComfort's extensive global gay media network - there is no other program that delivers as much as GayComfort.
For more information, and to get started today, visit GayComfort.com now.