Our services - The Gay Marketing Specialists - Out Now & Significant Others Consulting - Gay Niche Market Advertising agencies, Niche Media Strategy, Gay & Lesbian Research, Gay Marketing Strategies, Public Relations agency for more leading brands & companies.

Our services

We provide specialised gay marketing services in five areas:

Strategic consulting - strategy development, brand building, devising and implementing leading-edge gay marketing campaigns: all components of our work in delivering the most effective gay and lesbian market strategies for clients.

Research - detailed and ongoing research into gay and lesbian customer opinions and preferences provides an unrivalled level of knowledge and insight into the market. In 2003 we launched our online quantitative research service www.gaysurveys.com providing cost-effective, real time gay market research data to our clients.

Training - training on gay and lesbian employee issues in the workplace, and training customer-service staff on maximising sales results by being comfortable with lesbian and gay customers.

Public relations - we carefully manage clients' marketing activities and communications with the lesbian and gay communities, handled at all times with insight and sensitivity to community concerns.

Advertising - we create advertising that understands and communicates with gays and lesbians, is consistent with existing branding and thus strengthens the overall brand image amongst gay customers.


Client: Lion Nathan beer company, brand positioning campaign	Client: Merck Sharp & Dohme, hair loss campaign

Client: Maison de la France (French Government Tourist Office)	Client: Lufthansa German Airlines, gay travel campaign, United Kingdom

Client: Lufthansa German Airlines, gay travel campaign, Netherlands	Client: MSD hairloss campaign, Netherlands

Media outlets around the world have also extensively covered our work.
Some of this coverage is listed below:

Publication	Date	Page
The following Australian publications have published our work.
Australian Financial Review	15-Oct-93	page 60
Australian Professional Marketing	Dec-93	page 5
The Australian	3-Feb-94	page 22
B & T	11-Feb-94	page 33
The Australian	18-Feb-94	page 3
Australian Professional Marketing	Mar-94	page 6
Sydney Morning Herald	28-Apr-94	page 32
Sydney Morning Herald	28-Jul-94	page 6
Sydney Morning Herald	28-Jul-94	page 32
The Australian	28-Jul-94	page 26
The Australian	29-Jul-94	page 5
B & T	29-Jul-94	page 3
Australian Financial Review	1-Aug-94	page 16
Marketing	Sep-94	page 10
The Australian	1-Sep-94	page 16
B & T	16-Sep-94	page 9
Sydney Morning Herald	26-Sep-94	The Guide –page 2s
Australian Financial Review	30-Sep-94	page 26
Sydney Morning Herald	5-Oct-94	page 3
Sydney Morning Herald	6-Oct-94	page 11
Australian Financial Review	1-Nov-94	page 40
The Age	10-Nov-94	page 28
The Australian	10-Nov-94	page 32
Sydney Morning Herald	10-Nov-94	page 40
B & T	18-Nov-94	page 10
Australian Professional Marketing	Feb-95	pages 28 – 32
B & T	3-Feb-95	page 13
Sydney Morning Herald	13-Jun-95	page 2
B & T	1-Mar-96	page 11
Sydney Morning Herald	19-Mar-96	Stay in Touch
Sydney Morning Herald	29-Aug-96	page
The Australian	5-Dec-96	page 34
Sydney Morning Herald	10-Dec-96	page
Herald-Sun	19-Dec-96	page 20
The Australian	7-Aug-97	page 30
Marketing magazine	Dec-97	pages 15 – 19
The Age	11-May-98	page 16
The Australian	6-Aug-98	page 33
Sydney Morning Herald	7-Aug-98	Letters
Ad News	15-Jan-99	page 16
Sydney Morning Herald	22-Feb-99	page 6
Australian Financial Review	30-Mar-99	page 34
Sydney Morning Herald	30-Mar-99	page 7
Listener (NZ)	8-May-99	page 34
Australian Financial Review	13-Jul-99	page 35
The Weekend Australian	24-Jul-99	page 41
Money Management magazine	30-Sep-99	pages 22 – 23
Good Weekend (The Age & SMH)	Oct-99	page
Business Review Weekly (BRW)	14-Jul-00	pages 66 – 70
Ad News	11-Aug-00	pages 1 & 33
Ad News	20-Oct-00	page 1
Ad News	25-May-01	page 2
Ad News	8-Jun-01	page 6
Sydney Morning Herald	21-Aug-02	page 11
Marketing magazine	Apr-03	page
The following is some of the US, British and European media coverage of our work.
Wall Street Journal Europe	6-Mar-00	page 28
International Herald Tribune (NL edition)	29-Jan-02	page 1
International Herald Tribune (NL edition)	5-Feb-02	page 2
Het Financieele Dagblad (NL)	6-Feb-02	page 8
Adformatie (NL)	7-Feb-02	page 16
PR Week (UK)	8-Feb-02	page 6
Het Parool (NL)	3-Jun-02	page 9
Marketing (UK)	27-Jun-02	page 2
Mediaweek (UK)	28-Jun-02	page 8
Campaign (UK)	26-July-02	page 1
NRC Handelsblad (NL)	3-Aug-02	page 12
Campaign (UK)	9-Aug-02	page 22
Seinpost (NL)	Oct-02	page 3
Our work has also been extensively covered on radio and television including:
BBC-TV (UK)
ABC-TV (AUS)
ABC-TV (US)
CNBC-TV (Asia, US, Europe)
TV channels 2, 7, 9, 10, SBS, Foxtel (AUS)