LGBT Market - Zurich
Zurich
In 1998 we developed advertising creative for this insurance and
investments products company.
This resulted from analysis of existing quantitative data, an
original telephone survey commissioned by Zurich, as well as our
considerable expertise in creating advertising designed especially
to communicate with gays and lesbians.
The client wrote of our work:
"(You are) the only company Zurich has encountered to have
superior knowledge of the gay and lesbian market… (You) added the
most value in being able to see a campaign through from concept to
completion, to ensure that this market is marketed to most
effectively… The (advertising) creative presented was innovative,
whilst being appropriate for a large corporation… Working with you
felt like a true strategic partnership."
… Natasha O'Sullivan, Campaign Manager, Zurich