pink pillow - New Network of Hotels in Berlin

FOR IMMEDIATE RELEASE

World   premiere:   Berlin's new pink pillow Hotel Collection showcase upcoming Germany artist Mathias Vef at pop-up art events in London, Birmingham and Manchester.



London - UK - 31 October

Berlin is all about openness, tolerance and creativity - what's more, it's one of the best places to be a gay or lesbian in Europe.


The world-class gay scene in the city really does have something to offer everyone - no matter what they are looking for. But of course that's not all that Berlin has to offer LGBT travellers.

Amazing history and culture, a vibrant art scene, great restaurants, shopping and museums, a relaxed way of life, in a city where everyone is not only free - but actively encouraged to be exactly who they want to be.

There are also some excellent hotels too, like those of the new pink pillow Berlin Collection, hotels to fit every taste, and budget, but with one thing in common - they are especially welcoming for gay and lesbian guests.

What's more these hotels, along with visitBerlin are so sure that you'll just love what Berlin has to offer that they are bringing a little slice of what Berlin has to offer to London.

visitBerlin uses selected marketing activities to advertise the collection of hotels. As such, the pink pillow initiative was present at the 2013 Berlin CSD parade this weekend as well as at the New York Gay Pride event which too place on the last weekend of June. The hotels from the collection were also be involved in the Life Run for the Berlin AIDS task force. A road show through the Scandinavian cities of Oslo, Copenhagen and Stockholm took place earlier this year. To follow up, a delegation from each of these cities has been invited to Berlin in October. Another road show is also planned for December 2013, this time visiting England.

For three nights during December the pink pillow Berlin Collection, visitBerlin, and airline Germanwings will be hosting an invitation-only Berlin Nachtfest - a night of art, music, food and drink to showcase the very best the city has to offer.

We will be showcasing the pink pillow Berlin Collection. This new initiative from visitBerlin and the Berlin hotel industry invites hotels to come out as especially welcoming to gay and lesbian visitors to Germany's capital.

One of our lucky invited guests at each event will also be winning a trip for two staying for two nights in one of the fabulous pink pillow Berlin Collection hotels with flights to the city from Germanwings. London, Birmingham and Manchester are just three of over 100 destinations on the Germanwings network - one of the leading low-cost-airlines in Europe.

As well as gourmet catering for the evening guests will also meet one of Berlin's fast-rising visual artists - Mathias Vef. A graduate of the Royal College of Art in London, Vef now works from the groundbreaking studio Schwarzrosagold, right in in the heart of Berlin's contemporary arts scene at Berlin-Mitte.

"Berlin has a great influence on my work, as the city has always been a Utopia," Vef says. "People and artists come to Berlin to experiment with new lives and styles. Berlin is a powerful mix of excess and transgression, it's the creative source for my work and I play with the surprise one gets when discovering all these facets."

For those not fortunate enough to attend the events, pink pillow Berlin Collection and GermanyWings are offering two lucky people the chance to win a weekend in Berlin for themselves.

Entrants can choose to fly from either London, Birmingham or Manchester to Berlin - just one of 100 destinations on the GermanyWings network.

For more information about Berlin and pink pillow visit www.visitBerlin.com and www.pinkpillow-berlin.com

To enter this competition simply go to /one/competition.aspx or visit www.Facebook.com/outnow.travel

 

Media contact:

Darren Cooper, Out Now, darren.cooper@OutNowConsulting.com

 

About Out Now

Established in 1992, Out Now is the world's leading LGBT marketing organization and has for two decades been relied upon by many of the world's leading brands, organisations and tourism bodies for specialized gay and lesbian marketing insight and expertise. Services include research, training, strategy and communications.

Out Now clients include IBM, Toyota, Citibank, German National Tourist Office, TUI, Lufthansa, Berlin Tourism Marketing, Vienna Tourist Board, Visit Manchester, Stockholm Visitors Board and Lloyds TSB Banking Group.

 

visitberlin

We  know  Berlin.  Berlin  Tourismus  &  Congress  GmbH,  under  the  brand  visitBerlin,  has  been  using  that  knowledge  since  1993  to  promote   Berlin  all  over  the  world  as  a  great  travel  destination.  visitBerlin's  Berlin  Convention  Office  markets  the  many  convention  and  meeting   options  offered  by  the  German  capital.  As  a  tour  operator,  the  company  offers  several  travel  packages  and  issues  the  official  tourist  ticket,   the  Berlin  WelcomeCard.  visitBerlin  operates  three  Berlin  Tourist  Infos.  The  Berlin  Service  Center  (Tel.  +49(0)30-­‐25  00  25)  provides   information  on  the  full  range  of  tourist  services  in  Berlin.  visitBerlin.de

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